Our ambition

Changing the world together with our customers

Our ambition is to make a positive change in the world. By being innovative and ambitious, and constantly reaching out to the world, our solutions will be widespread and impact our customers, their customers, their industries and the world in which we live.

Deliver radical innovations

Our customers choose us because we offer them radically new solutions based on our understanding of our customers’ needs and desires and their industries. At the same time we understand the big picture, identify new trends and stay ahead of the curve. We win by superior product performance, both in efficacy and safety as well as in ‘simplicity’ of use.

Drive our industry to safety and sustainability

We are on a continuous quest to improve safety and sustainability. We are committed to provide an alternative to unsafe and burdening chemicals that are today’s standard in our industry. We focus on sustainable solutions to improve quality of living for generations to come.

Current practices are ending

We believe that new generations of active ingredients will become the standard for future, better and safer infection control. The world cannot continue with using Quats, Triclosan, Chlorine, Biguanides and Alcohols. The long-term adverse effects are unacceptable. We initiate this change.