Our customers are large, global homecare and personal care companies, as well as professional B2B companies selling cleaning & disinfection products, and paper-related or sanitary products, but also local brands, industry specialists (in veterinary, food, institutional, washroom services, etc.), and retailers with whitelabel brands, that all seek unique and defendable antimicrobial technologies and strong label claims.
In today’s consumer markets, products with antimicrobial claims become increasingly consumer relevant and this antimicrobial category is one of the highest growth categories in personal care and home care. Stricter regulation in food processing and healthcare have this segment grow rapidly.
It becomes more and more difficult for companies to competitively distinguish themselves with ‘standard label claims’ that are often less relevant to the end customer.
With biocide regulations becoming more stringent and many active substances being banned or heavily restricted, the development of new and effective antimicrobial products becomes more and more challenging.
Hygienix offers its client a fast market access with proven technology, registered products and a well-validated set of product claims. The scientific evidence supporting these product claims is both strong and independently generated. The products are patent protected and enable lasting unique and consumer relevant product claims.